What’s AniLive?

Our mobile streaming app is designed specifically for the anime and VTuber community.

As an AniLiver, you can effortlessly stream at any time and from anywhere—even from the comfort of your own bed. As a viewer, vertical streaming allows you to experience a new level of closeness and engagement with your favorite streamer in stunning detail.

This year, we will spark a revolution in the virtual streaming industry with the launch of AniLive!

https://anilive.app/

Position Summary

We seek a highly skilled and experienced Sr. Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record of success in leading social media campaigns, creating viral content, shaping brand identity, and demonstrating strong leadership in leading a marketing team within entertainment startup companies.

Responsibilities

Lead the development and execution of comprehensive marketing strategies to promote AniLive across various platforms and channels.
Conceptualize and produce engaging and shareable content that resonates with our target audience, driving organic reach and generating buzz around AniLive.
Build and maintain relationships with key media outlets, journalists, and influencers to secure press coverage and maximize visibility for our brand and projects. Develop press releases, media kits, and other PR materials as needed.
Oversee all aspects of social media marketing, including content creation, community engagement, influencer partnerships, and paid advertising campaigns. Utilize analytics to optimize performance and drive audience growth.
Define and maintain the overall brand identity for our company and projects. Ensure brand consistency across all marketing materials and communications.
Lead and mentor a team of marketing professionals, providing guidance, support, and inspiration to drive collaboration, creativity, and performance excellence.
Manage marketing budgets effectively, allocating resources strategically to achieve maximum impact and ROI.

What you must have

Years of experience in the role	6+ years	Particularly in the entertainment sector's digital, social, and emerging technologies such as VTubing
Language skills	English	Business-level written and verbal communication skills or above
A profound passion for entertainment	STRONG YES	Anime, manga, and VTuber - anything you must be Otaku!
Successful marketing experience	YES	Drive revenue by increasing sales through marketing activities
Project management experience	YES	Experience building good relationships with internal and external stakeholders. Especially, worked closely with the design and product team
Team management experience	3+ year	The team size does not matter.
Work experience at startups	2+ years	Enjoyment of the dynamics and fast-paced nature inherent in the startups
Software or tools	Able to use marketing and analytics tools effectively	Experience in customizing marketing tools based on the strategy

Bonus Points

Experience setting up a marketing division	YES	Especially have experience with multicultural members
Language skills	Japanese	Business level+ JA skill is definitely plus